Page 4 Advertisements Column 1

Patea Mail, 28 September 1880, Page 4

DIRECTORY OF BUSINESSES ADVERTISED IN THE MAIL. A UCTIONEEBS—- •*-*- W. - ’ Cowcrn. Patea W, Dale, Patea Freeman 11. Jackson, Wanganui W. Murray Thomson, Hawera Uwan and Co., Wellington Matson and Co., Christchurch Ackland, Campbell, & Co., Ch’chrch T. K. Macdonald & Co., Wellington M. 11. Miller, Napier Bauchope & King, Now Plymouth W. Courtncj', New Plymouth T> AE EISTEE S, Solicitors — G. D, Hatncrton, Patea E. ft. Ward, Patea H. R. Pairing ton, Hawera T3LACKSMITHS— McCarty and Hunger, I’atca Williams Brothers, Coach Factory BOOT and Shoe Mahers — B. M. Kirk, Patea T2EEWEES and Bottlers— Gibbons and Co., Patea TJ UTCHEES—GowIand, Adamson, & Co., Patea Williams Brothers, I’atea Factory COMMISSION Agents, &c., J. and H. Chadwick, Patea Eyton and Pringle, Patea E. C. Horner, Patea G. V. Bate, Hawera W. Dale, Patea J. Kirton, Wellington F. P. Fookes, Waverlcy F. R. Jackson, Wanganui TYEAPEES, Silk Mercers — Adams, Cardigan House Peter Bell, Wanganui Skcllcy and Coy., Broadway House J.F, Schultzc, Patea C. E. Skcllcy, Waverlcy. Hallcnstcin Bros., Patea visiting the district—Mr Crosse, from Wanganui Mr Greenwood, from Wanganui TpIEEWOOD mill at Patea — J. Lett, Meredith street U E-NIT UE E manufacturers J- H. A, Arthur, Patea Guthrie and Larnach, wholesale XTOTELS which file the Mail Sec list advertised. TNSURANCB Agents— Eyton and Pringle Fookes, Waverlcy Horner, Patea D. M. Hams, Patea S. Tapi in, Patea Bate. Hawera Jackson, Wanganui T IYEEY and Bait Stables — E. Erskinc, Patea IVTONEY lent on security by •k’X. hj. e. p. Adams, Patea G, D. Hamevton, Ptitea PAINTEES & Decorators— A. Catanach, Waverlcy W. Dixon, Patea QTOEEKEEPEE S, etc., etc., S. Taplin, Patea J. Leo, Waverlcy J. Davidson, Hawera Fisher, Waitotara TYAILOES and Habit-makers E. A. Adams, Patea Skcllcy and Company, Patea Huxley, Lambton Quay, Wellington

THE mistake many Advertisers make is to place their advertising expenses to current account instead of to capital account. Suppose a yearly expenditure of £IOO in Advertising produces a net profit of only £2O for the first year. Undoubtedly this does not mean a Joss of £BO, but it means a return of £2O per cent upon capital invested ; for the business is there, and will remain if properly looked after, and a kecond year’s Advertising will most certainly increase the profit on the full capital to 30 or 40 per cent. As a set-off to these expenses in the capital account of the enterprising business-man, he can show the increased value of the article advertised, and also of the goodwill of his business. Some business-men lose sight of this fact.— Advertisers' Manual. ■’VTOT many years since, the Newspaper Press was meagre and very limited. Now the opinion of the Colony is consulted, through the Press, upon the most and the least important questions of the day ; whilst, in a Commercial sense, an opportunity is afforded to Merchants and others of announcing to the world what they have to Sell, and what are the special. advantages of their goods.— Advt. Manual. PARTY POLITIC Sare Excluded from the Pafea County Mail, which is not a Party paper, ami will have nothing to do with movements or with persons whose object is selfish and inconsistent with the highest public good. The Politics of the Mail will, bo directed with an unselfish desire to promote the enduring prosperity of this District-; and any political advocacy of principles or measures will bo based on independent conviction. CABLE: i NEW S of all Important Events in every part of the British Empire, also in Europe, America, Australia, and other countries, is > Published in the Patea County Mail, by special .contract with Reuter’s Telegraph Company, whose reporters and agents are located in every important town in the civilised world.