Page 4 Advertisements Column 1

Patea Mail, 23 September 1880, Page 4

DIRECTORY OF BUSINESSES ADVERTISED , IN THE MAIL. auctioneersE\- -\w Co worn. I’atca W. Dale, Patca Freeman R. Jackson, Wanganui W. Murray Thomson, Hawera Dwan and Co., Wellington Matson and Co., Christchurch Ackland, Campbell, & Co., Ch’chrch T. K. Macdonald &Co., Wellington M. R. Miller, Napier Bauchopc & King, New Plymouth W. Courtney, New Plymouth TJARRISTERS, Solicitors— G, D. llamcrton, Patea E. ff. Ward, Paten H. E. Barrington, Hawera TJLACKSMITHS—- -*-* McCarty and Hunger, Patca Williams Brothers, Coach Factory X> COT and Shoe Makers— E. M. Kirk, Patca ■RREWERS .and Bottlers— Gibbons and Co., Patea TJ ETCHERS—GowIand, Adanison, & Co., Patca OACH & Carriage Builders Williams Brothers, Patca Factory COMMISSION Agents, &c., J. and H. Chadwick, Patea Eyton and Pringle, Patea E. C. Horner, Patca G. V. Bate, Hawera W. Dale, Patca J. Kir ton, Wellington F. P. Fookes, Wavcrlcy F. E. Jackson, Wanganui TARAPERS, Silk Mercers— Adams, Cardigan House Peter Bell, Wanganui Skelley and Coy., Broadway House J. F. Schultze, Patca C. E. Skelley, Wavcrlcy. Hallcnstcin Bros., Patea TJENTISTS visiting the district —Mr Crosse, from Wanganui Mi* Greenwood, from Wanganui TjHREWOOD mill at Patea — J. Lett, Meredith street XpURNITURE manufacturers H. A. Arthur, Patea Guthrie and Lamach, wholesale TTOTELS which file the Mail See list advertised. TNSURANCE Agents— Eyton and Pringle . Fookes, Wavcrley Horner, Patca D, M. Harris, Patea S. Tapi in, Patca Bate, Hawera Jackson, Wanganui TIVERY and Bait Stables— E, Erskine, Patca A/TONEY lent on security by ■i-'-*- H. E, P. Adams, Patca G. D. Hamerton, Patca "DAINTERS & Decorators — ■*- A. Catanach, Waverlcy W. Dixon, Patea CT.OREKEEPERS, etc., etc., S. Taplin, Patca J. Leo, Wavcrlcy J. Davidson, Hawera Fisher, Waitotara JAILORS and Habit-makers E. A. Adams, Patea Skelley and Company, Patca . Huxley, Lambton Quay, Wellington THE mistake many Advertisers make is to place their advertising expenses to current account instead of to capital account. Suppose a yearly expenditure of £IOO in Advertising produces a net profit of only £2O for the first year. Undoubtedly this does not mean a loss of £BO, but it means a return of £2O per cent upon capital invested ; for the business is there, and will remain if properly looked after, and a second year’s Advertising will most certainly increase the profit on the full capital to 30 or 40 per cent. As a set-off to these expenses in the capital account of the enterprising business-man, he can show the increased value of the article advertised, and also of the goodwill of his business. Some business-men lose sight of this fact.— Advertisers’ Manual. "VTOT many years since, the Newspaper I 1 Press was meagre and very limited. Now the opinion of the Colony is consulted, through the Press, upon the most and the least important questions of the day ; whilst, in a Commercial sense, an opportunity is afforded to Merchants and others of announcing to the world what they have to Sell, and what are the special advantages of their goods.— Advt. Manual. EAETY POLITIC Sare Excluded from the Patea County Mail, which is not a Party , paper, and will have nothing to do with movements or with persons whose object is selfish and inconsistent with the highest public good; The Politics of the j)/fo7iiwiU‘ bo directed with an' unselfish desiresto 1 promote the enduring prosperity of ithis iDistrict; and any political advocacy of principles or measures will bo based on independent conviction. CABLE -NE W S of all Important' Events in every part of the British Empire, .also in. Europe, America, Australia] x Snd otuV i countries, is Published in the Patm Coimkj Mml,ioy special contract with Reuter’s Telegraph* Company; whose reporters and agents are located in every impdHWt frwir in the civilised world: /