Page 3 Advertisements Column 5

Patea Mail, 14 September 1880, Page 3

THE mistake many Advertisers make is to place llicir advertising expenses to current account instead of to capital account. Suppose a yearly expenditure of £IOO in Advertising produces a net profit of only £2O for the first year. Undoubtedly this does not mean a loss of £BO, but it means a return of £2O polecat upon capital invested ; for the business is there, and will remain if properly looked after, and a second year’s Advertising will most certainly increase the profit on the full capital to 30 or 40 per cent. As a set-oil! to these expenses in the capital account of the enterprising business-man, he can show the increased value of the article advertised, and also of the goodwill of his business. Some business-men lose sight of this fact.— Adcertbicrs ’ Manual. IyTOT many years since, the Newspaper Xi Press was meagre and very limited. Now the opinion of the Colony is consulted, through the Press, upon the most and the least important quest'ons of the day ; whilst, in a Commercial sense, an opportunity is afforded to Merchants and others of announcing to the world what they have to Sell, and what are the special advantages of their goods.— Advt. Manual. PARTY POLITIC Sarc Excluded from the Patea County Mail, which is not a Party paper, and will have nothing to do with movements or with persons whose object is selfish and inconsistent with the highest public good. The Politics of the Mail will be directed with an unselfish desire to promote the enduring prosperity of this District; and any political advocacy of principles or measures will be based on independent conviction. CABLE NEWS of all Important Events in every part of the British Empire, also in Europe, America, Australia, and other countries, is Published in the Pulea County Mail , by special contract with Reuter’s Telegraph Company, whose reporters and agents are located in every important town in the civilised world. COUNTY INTERESTS are Advocated in the Patea County Mail, with a determination to obtain for this District a, proper recognition of its claim upon the attention of Parliament, for the develop-, ment of its Export Trade, and its natural advantages as the richest Grazing and Dairy District in these Colonies. HOUSES Wanted: see Advertisements in the Mail, Tuesday, Thursday, and Saturday : chief office, Patea. Three insertions for 65., under one ihch of space; i