THE mistake many . Advertisers make is to place their advertising;expenses to current account, instead of .'to capital account. Suppose a yearly expenditure of £IOO in Advertising produces a net profit of onlj' £2O for the.first year. Undoubtedly this does not:mean a loss of £BO, but it means a return of £2O per cent upon capital invested ; for the business is there, and will remain if properly looked after, and a second year’s Advertising will most certainly increase the profit on the full capital to 30 or 40 per cent. As a set-off to these expenses in the capital account of the enterprising business-man, he can show the increased value of the article advertised, and also of the goodwill of his business. Some business-men lose sight of this fact.— Advertisers' Manual. OLLAH’S GREAT INDIAN CURE. The proprietor having received very many testimonials from respected and well-known old colonists (North and Middle Islands), solicits a careful perusal 1 of a few of them, and leaves the public to judge whether or not these Indian Medicines have been justly styled THE WONDER OP THE NINETEENTH CENTURY. All suffering from Rheumatism, Neuralgia, Sciatica, Lumbago, Gout, Rheumatic Gout, Indigestion, Biliousness, or Liver Complaints, should immediately try these medicines, and prove their marvellous effects. They can bo had of all chemists and medicine vendors. Testimonial received from M. B. Hart, Esq. (ex-Mayor), Chritshurch. Christchurch, August 31, 1877. Sir, —A few months since I was suffering very severely from an attack of rheumatic gout, through which I was confined to my bed for several weeks. From representations made to me by friends, I was induced to try your Indian medicines, and found myself so much improved by their use that I was enabled to leave my bed in four days after taking them, and in seven days was able to walk about with comparative ease. I continued their use stea (lily for several weeks, arid got completely restored to health by them, and have been up to this date able to take free walking exercise, I recommend the use of your medicine to others suffering from either rheumatism or gout.—l am, sir, your obedient servant, (Signed) M. B. Hart. Testimonial from Mr Alexander Mackintosh, of Mackintosh Bay, a very old colonist, and now 76 years of age. Lyttelton, August 10, 1877. SIR, —I wish to give my testimon}” to the value of your Indian medicines. I have been suffering for over 14 years with very severe rheumatism, and hearing a good report of your medicines, I bought two bottles of the rheumatic mixture from your agents, Bayfield and Parsons, and got completely cured. I can strongly recommend your medicine to my fellow old colonists, or any suffering from either rheumatism or rheumatic gout. —Yours very truly, (Signed) Alexander Mackintosh.
Christchurch, Sept. 4, 1877. Sir, —Having suffered severely from gout for about five years, I was induced to try your Indian medicines, and continued their use for several Aveeks, using both rheumatism and gout mixtures. I found very great relief from tiioir use, losing the severe pains and swellings in my feet and limbs, and found myself able to walk about with a freedom I had not been accustomed to for some considerable time. I can recommend others suffering from rheumatism or gout to try your medicines, in the belief that they will do them the same good ns they did me.—Yours obediently, (Signed) John Tunmer. Testimonial from F. H. Melville Walker, Esq., J.P., Lyttelton. Lyttelton, Sept. 7,1877. Sir, —Having suffered for upwards of two years from chronic rheumatism, I was induced to try your Indian mixture, and after taking it fora week or two the disorder disappeared, and has not since troubled me, a period of nine months having now elapsed since taking the medicine. I have no hesitation in believing that the cure was effected by your medicine.— Yours truly, (Signed) F. H. M. Walker. Testimonial from Mrs Potten (Government Buildings). Christchurch, Sept. 3, 1877. Sir, —Having suffered from rheumatic pains for about six years, I was induced to try your Indian rheumatism mixture, and took two bottles of it, and am happy to state got quite cured, and am now free from pains and quite restored to health. I have pleasure in recommending the us? of your medicines to others suffering from rheumatism. —Yours truly, (Signed) E. Potten. S L ESINGER’S RHEUMATIC BALSAM. The greatest discovery ever yet made for the relief of human sufferings from Muscular or Nervous Affection Is Slesixger’s Rheumatic Balsam. All the advertised remedies and all the prescriptions from the medical faculty for the cure of— Rheumatism Rheumatic Gout Sciatica Tic Douloureux Neuralgia Lumbago Strains and Sprains, Or pain of any sort from the above affections, none have been so successful and effectual as" Slesinger’s Rheumatic Balsam, As certified by the certificates published in innumerable newspapers. Price 7s fid per bottle, which is sufficient to cure in all cases. Wholesale at S. SLESINGER’S, Y.S., - . Hope-street, Dunedin ; ■ Or retail from all the principal chemists in New Zealand.
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Bibliographic details
Patea Mail, Volume VI, Issue 542, 6 July 1880, Page 4
Word Count
835Page 4 Advertisements Column 6 Patea Mail, Volume VI, Issue 542, 6 July 1880, Page 4
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