A Milkman's Ruse.
A milk dealer recently devised an ingenious manner of securing' customers. He tells of it as follows: "I engaged a smart man, and we perambulated the streets together as rivals, selling milk under the ordinary prices. We chaffed one another and quarrelled, and at times each shouted and rattled his cans to drown the voice of the other. This drew attention to us, for the inhabitants came to their doors to hear what the noise was about, and they discovered after a time that they could get good milk at reduced rates. Besides, it's in human nature to take sides from the mere love of sport, and some favoured me, but most of them my man. It was probably because he was the smaller. At any rate, we kept on making a great number of new customers, and the turnover soon came up to my expectations. After a while we were found out, but it did not matter. The device had served its purpose and our cheap milk was boomed."
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Otago Witness, Issue 2817, 4 March 1908, Page 91
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173A Milkman's Ruse. Otago Witness, Issue 2817, 4 March 1908, Page 91
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