Page 2 Advertisements Column 5

Otago Daily Times, Issue 24408, 20 September 1940, Page 2

m FOR LONG SUFFERING MAN NEW •••■•'• JOCKEY SHORT pp vUS % NO GAP OPENING JOCKEY MIDWAY M m II UNDERWEAR ENDS SQUIRMING, BUNCHING DISCOMFORT * * AT THE CRUTCH Jockeys are here—the new Y-Front shorts and contoured singlets —fresh from overseas* triumphs. It’s new sensational underwear that ends squirming discomfort at the crutch—that won't bunch, bulk nor chafe. Jockeys bring you real comfort and a greater freedom, sleeker fit, than you’ve ever known. Jockey y EXCLUSIVE FEATURE GIVES SUPPORT FROM THE WAIST See how the Y-Front forms a pouch to give mild, restful I support to Important muscles ... to hold everything in place. Notice, too, how this support is anchored from the waist so that tension can be adjusted to your most comfortSUPPORT FROM I ... THE BEIT • " b " posl " on - CONVENIENT NO-GAP OPENING Another advantage of Y-Front construction—a convenient angled •pening that can’t possibly gap because of across-body, tension. Eliminates undesirable body contacts with outer clothing. NO BINDING, NO BULKING No excess material anywhere to cause squirming discomfort. Jockey jits the male figure, is a twin to your skin. Masculine fit—and II different sizes based on hip size make sure of this. LASTEX WAISTBANDS LAST LIFE OF GARMENT The round rubber fibres in Jockey lastex waistbands are specially ™ heat treated to ensure retention of elasticity longer than the full life of S the material. ' NO BUTTONS—NO TIES-NO LOOPS Vs easy getting in and out of Jockeys—no buttons to undo—as Gas, Strings, loops to fiddle around with. LEG LENGTHS Jockeys are made In three models, short for sports and outdoors, midway for everyday wear, and longs for the older. JOCKEY LONG Jockey lONTOURED SINGLETS hey’re streamlined, contoured to body shape, fit satly under Jockey Y-Fronts. The cut-away hips, icrter front, mean no bulking, bunching excess taterials to chafe and irritate. CAN’T POSSIBLY RIDE-UP ut away Hips make it Impossible for them to ride j—the longer back keeps them anchored down, ickey Singlets are cut to stay put. and they do. WITH OR WITHOUT SLEEVES ckey Contoured Singlets can be had in either the hletic style, or with short sleeves, recommended r hot weather wear because the knit fabric otects suit underarms. m JOCKEYS COME IN 5 POPULAR FABRICS There’s a choice of five famous Canterbury materials to suit everyone—heavy and light,lnterlock, mesh, ■llk, and Dualux Woollen.

Your Favourite Store will be glad to show you— LANE WALKER RUDKIN LTD. CHRISTCHURCH MANUFACTURED UNOn* LICENSE TO

Just like money in the bank . . . that is. vou cet results when you advertise in the Otago Daily Times,