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Otago Daily Times, Issue 182, 16 June 1862, Page 5

The business at the Resident Magistrate's Court will be very heavy to-day. The Town Board will hold its usual adjourned sitting this afternoon, at half-past three o'clock. The following instructive paragraph is from Char.ihers's Journal :—" One would suppose that a great house, having once established a reputation for excellence in any expensive wares—such ns people never buy out of mere whim, but which are heirlooms from generation to generation, and not to be indulged in in duplicate—might, at luust, relax its advertising exertions, and suffer (he public eye to rest occasionally upon spots unoccupied by its name. The writer of the present paper ones made bold to observe as much to the junior -partner of a firm of this description, and this was the reply :—' When I first entered the business I thought as you do, and persuaded the house to reduce its advertising account from £9,000 to £6,000 per annum ; but the loss of custom consequent on the reduction so far exceeded the £3,000 saved, that we had, at the beginning of the following year, to advertise even more than before, in order to recover lost ground.' Several firms expend the above enormous amount upon advertising, and some so much exceed it as to reach £17,000 a yeai."