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Oamaru Mail, Volume I, Issue 60, 30 June 1876, Page 3

Vow can't cat enough m a week t» L-utyou a war, and yon can't advertise on tft.U p.;i» wither. Pwple that advertise only o»c« »» three months forget that moat folks cannot , remember anything longer than about seven days. No bell can ring so loudly as a good advertisement. People will believe what they see rather than what they hear, Quitting advertising in dull time is like tearing out a dam because the water » low : cither plan wit! prevent good time* overcoming. An Indian tried the softness of feathers by laying one on a rock and stretching Jiimselt nporuit. There; are some who try the virtue of advertising on the same plan. It was trta- of advertising as of anything else in Jtte, that if it is worth doing at all, it w worth doing well. Bread is thy stat? ot human lite, and advertising is* the stati of lite ri trade. We don't recommend advertising as the beat way to get a food wife, bttt we can recommend it a* thereat way to get a good trade. Smalt advertisements are worth more in proportion than large ohm. It* ail people were deaf. loud advertisements might be expeeteu to win. A heavy advertisement once is more than ottadrapled in value by « »™? H ra ™ published for a lew months after, giving your address, lie warts of long prosy advertisements; if y»>« want people: to read them. have thelu short and sweet. .'itdieions advertising alwavs pay*. Never n:n down your opponent s guods cu public. Let litm pay for his advertising. •»

The tallest sovereign in Kur»pej»_tlic Russian Czar, and the Empvnr William of Germany comes nest, liad Don Carlos won his «atts-j he would have otitntuked all the kings- in stature.