MASTERLY MOTOR ENGINEERING STAMINA AND HIGH MILEAGE

NZ Truth, Issue 1294, 2 October 1930, Page 12

MASTERLY MOTOR ENGINEERING STAMINA AND HIGH MILEAGE

'■' ♦ " New De Soto Straight Eight Has Remarkable All-round Ability In All Departments CHRYSLER GREAIis~FINE PERFORMER That fine performance, stamina and dependability m a modern automobile are not controlled by the price fixed for the finished car, but are the result of masterly engineering m the first instance, is proven by the sensational new low-priced De Soto Straight Eight. In every phase of automobile performance — acceleration, deceleration, flexibility and responsiveness, easy steering, power, vibratiohless engine operation, economy — this new car shows ability that is usually -associated with a much higher price.

IN designing this new creation, which is the lowest-priced eight m _ the world, particular attention was paid to the present-day demand for a car of all-round capabilities. That this has been achieved is shown by the amazing tests of the car made at Ligonier Mountain, Pennsylvania, where the De Soto Straight Eight outperformed cars costing twice as much. In the face of 'this car's wonderfu} performance , the low petrol and oil consumption is remarkable, and is an outstanding example of the improvements' m construction which are taking place m, the Chrysler laboratories. The down draught carburettor, which has hitherto been used only on the very expensive cars, is. fitted to the De Soto Eight, and this feature, togethei* with the scientific design of the whole car, is one of the outstanding reasons for the extremely, low' amount of petrol consumed under ordinary driving conditions — less than m most cars m the six-cylinder field. It does not cost any. more for the Chrysler engineering staff to design a-nd build a fine car to sell at a moderate price, and the public is given the benefit of the work of these expert? engineers. ; Sitting behind the wheel of this fine .. straight eight and starting the motor, the first thing that strikes one is the Quietness and the complete absence of vibration. i ; Combined with this smoothness is a high degree of flexibility, obtained from the, perfectly-balanced , eight-cylinder design. In traffic, for instance, this remarkable flexibility reduces the strain of driving to a surprising extent/ Ease of traffic driving is further increased by a wonderfully light gear shift. . . Chrysler engineers spent much time m perfecting the new De Soto steering mechanism., The pressure of a single finger against _a spoke of the steeringwheel is sufficient to guide the car. The car can be handled at top speed with ■ safety and parked with ease. This feature alone makes the De Soto Straight Eight an ideal car for women drivers. : .'. . ■. Unusual braking power is obtained, from the hydraulic four-wheel internalexpanding brakes.', They give a'maximum of brake power with a light pedal pressure, and making a quick stop does not depend upon physical .'strength; There 'is always reserve braking power, if needed. Full advantage may be taken of the quick acceleration and power of the engine with these brakes,

both on the highway and m get- 1 In spite of the De Soto's other adting through holes m traffic, variced features, such as 7in. deep Th© car is a marvellous hill -climber, frame, 70 horse-power engine, excepThere is absolutely no noticeable tionally strong chassis, oversize bearengine labor when tugging up a steep ing and gear teeth, elegant detail m hill m high gear, nor is there any., body construction and finish, this new when the accelerator is released, sud- arrival m the class of eight-cylinder denly at high speed. The motor de- cars sells m New Zealand — completely , celerates ,as silently as it accelerates equipped and ready for the road— at a jor breasts a steep hill. remarkably low price.