Page 2 Advertisements Column 3

NZ Truth, Issue 1238, 22 August 1929, Page 2

llv^l a H^^Hr HH I HL nlfl m» 11111 wl /tflk'sr*' BLiV BH Rr HE. r^^#flE **^\Jp The most sweeping admission of inferiority is made by competitors m adopting unfair 111111| llllil and basically misleading methods to effect sales. While "Electrolux" can well afford to disregard these efforts, the fact remains ths*. ll!!!! "Electrolux" has to discharge its duty to the public, and direct public attention to the 1111111 real character of certain small "Wanted" advertisements that have appeared from time llllil 111111 to time m the newspapers. These advertisements purport to be inserted by^ private 111111 llllil owners of "Electrolux" cleaners, and, by innuendo, attempt to convey the misleading 1111111 llllil idea that "Electrolux" cleaners are. for sale at a low price, because owners are 1111111 llllil not using them. > , 1111115 ||||$| It has been^ definitely established that these "For Sale" advertisements are inserted by llllil llllil competing firms and not by private owners at all. . llllil t|||| Read what Newspapers say about this class of Advertising 1111 l The following extracts are from letters received from leading newspapers of the llllil Dominion m reply to correspondence from "Electrolux" anent the desirability of sup- 1111111 ||||| pressing misleading advertisements. 1111111: "As you say, 'Wanted to Sell' advertisements, of you refer. We do not wish to be parties to the this class, originating from competitors and offer- insertion of publicity of a damaging nature to *'v^ m £ ' Electrolux ' cleaners, are viciously deceptive anyone." Jar s^R m that they are not inserted for the purpose of «g 0 f ar we have not had any of the advertisements t/'/^lii TLN?i§ effecting a genuine sale, but rather to belittle the mentioned by you, but we can assure you that wo fK&^ti - nsJ§l cleaner they purport to sell." refuse any advertising which we consider of a liSvi "The policy of this paper is definitely opposed to doubtful nature." . , llla^n all unfa * r methods of competition such as you "We thank you for drawing our attention to the ||||| 2^4 have instanced, and we fully appreciate the subtle insidious nature of the small 'Wanted to Sell t^j^^ deception involved m advertising of this kind, advertisements offering 'Electrolux' cleaners, *11|§|?n L^*»»r! which tends to convey the idea that a number of which, inserted from time to time, are clearly 5^W 'Electrolux' owners were dissatisfied and had intended to mislead the public. You may rest |||l|«s bought other cleaners to replace the 'Electrolux.' assured that m the future a careful watch will be llllf 5^ |||||$ Of course, when it is known that these advertise- made for any of this ensnaring class of publicity, llllil S||||s| ments are inserted by agents for competitive and any attempt to use our columns wrongly will llls|*N iS||||| cleaners, their insidious character is at once • be nipped m the bud." lllii'*^! apparent." "We have to acknowledge your letter of the 21st |j|s|* 111 l "We are pleased that you have brought this matter instant ' a " d are P. leased to infor . m y ° u \ WB&l Mm under ou? notice, and you may certainly rely on V™*" o£ °PP^°" wT^d'i^th^^ " II^J vs^sss^w ■ .• • \ xxt i*i advertisements has now ceased m tnis city. sjßs»l 18 our co-operation m this respect. We, like your- auvwuswußuw j selves, appreciate clean-cut competition, but the "We are m receipt of your letter of the 21st mst. svJK method adopted by your competitors is, as you re insidious propaganda carried out by your com- §$#^j|j state, hardly above board, and the writer has given petitors per medium of scatter advertisements. Ssf ||S special instructions to censor advertisements of far we have not noticed this sort of thing taking §#*vMB the description mentioned by you." place here, although it was done some 18 months ■ y ago until stopped. Should a recurrence make it- » S'JSsssS! "We quite agree with you that advertisements self evident we will certainly take steps to stop it." 111 l offering to sell 'Electrolux' cleaners which are • „ So f haye not been asked t0 pu bli 8 h any inserted by competitive companies are misleading, « Wanted to Sell' advertisements offering used NJ^^ and calculated to^create^a false idea of Elec ro- Electrolux' cleaners, but should they be forlux' efficiency wi h which we are well acquainted. rd d qug f pub li ca tion we will thoroughly We will be particularly careful to see that no investigate their origin. We fully agree with you Jill Ml 'Wanted to Sell' advertisements of this deceptive |£J J vertis i ng of B this character constitutes a nature are published m our journal. vicious form of S propa g anda that is outside the pale ||||§| "Replying to yours of the 15th, for which I thank of honourable business. No reputable paper would 1111111 llllil you, I have instructed our commercial staff to knowingly lend its columns to a form of publicity 1111111 sss^xl^ keep an eye on the small advertisements to which so unfair." vSaiiiSsl llllil^ cu^*^h, v l ; m ;i Af j Makers of "Electrolux" Cleaners, Refrigerators, EICCtrOIUX LimiteO Floor Polishers and Water Softeners

I____^__.1 ____^__._ J » Mn »»,^^^^»» — »»»_»___^_»__^^^^iMaaaaaa»s»«naeaesaesss»iea>.v>\.>j CYMINGTON^T 4 (REGD.TRADE MARK) ij # t "It's so easy to make," says the Sym- M iington maid. " It's so delicious," says every member of the family. y^T Economical, too —40 cupfuls from Jf-^f every bottle! £/* A A COFFEE I CHICORY ESSENCEj^^gg^ THOS. SYMINGTON & CO. LTD., <C ®a^le«W • Edinburgh & London.

If Liver Salt j| ||, bubbles with Jm

'■ "iir*~i — rtTT — * h •• : . "t"l- •-•aiaa^aq .!■■»■ ".'_ •? I am giving away Watches, Cameras, Tea Sett. Guns. Fountain Pent. Etc. to agents for selliag or using my sixpenny packets of garden seed. I will send a small parcel of seeds and my big Illustrated catalogue which explains how yon can earn these valuable prize* or cash commission. Sand no money. „ 0 JOHN B. MURRAY Desk 22 sJ&&H«Lsrla£flNk^U4s*Mt*tUfe