Page 8 Advertisements Column 2

NZ Truth, Issue 1201, 6 December 1928, Page 8

Shoes are at the top of the mode/ The lure of beautiful shoes is stronger to-day than ever before. Shorter skirts — smarter styles-^ the vogue for the ensembles-all these have done their share towards placing shoes m a seemingly paradoxical position— at the top of the mode, yet at the foundation of every smart outfit. Matchless Shoes are beautiful! Flattering— they make the large foot look small — the small one daintier. Matchless Shoes are designed m Paris by Paul Andre, eminent Shoe designer. When the designs, which are exclusively ours for New Zealand, reach us, they are built on New Zealand lasts to fit the National foot-type, which differs from that of other countries, just as much as do facial and figure type?: Another feature of Matchless shoes. No riveting or stitching is used m affixing the soles. This is done by the "Auto-turn" process, giving amazing flexibility and lightness and assuring longer -life. Matchless Shoes are on view m the smart shops everywherenew colours — new styles . . . a style for every occasion m the smart woman's day. Yet, Matchless shoes are decidedly modest m price— most models ranging from thirty to forty shillings.