THE UNRELIABLE WAISTLINE

NZ Truth, Issue 1192, 4 October 1928, Page 19

THE UNRELIABLE WAISTLINE

FOR years and years,' women have bought their corsJets from 'one standard measurement— and that is the waistline. It has been. proved .that the waist 'is not a reliable guide, however, and many a garment bough^for the waist fails .to" fit anywhere else., J '■'•.--' '..,'.; -..* , .- These garments have heretofore been built to suit' certain' types and sizesfof; women,: just on the plans of designers. But, as has been, found, women pf various countries differ considerably according to the mode of life,, climatic conditions and; many other influences. The i New Zealand woman is a distinctive type. Berlei, Ltd., a corset concern with factories and offices m New Zealand arid Australia, has come to realize this, constructing their /corsets accordingly. ......To .discover, the right figure-types m both/these countries, a tremendous amount of work was involved. In. co-operation with ; the Faculty of Sydney University, 20,000. New Zealand and Australian women have been measured— not m a haphazard way, but scientifically. It is already clear that , New Zealand women fall, into five distinct figure-types, each requiring its exclusive foundation garments. And it is of vital importance that each woman should find her distinctive figure-type/and- choose corsets to suit her, because, after all, the -first duty of a foundation /garment is to support arid mould the contours ef the figure. Ariel, it would be impossible to do this were the corset unsuitable to the figure-type. This vast arithropometrical survey, as well as being a great aid to fashion, is^qf amazing value when thought of m terms of women's and children's welfare.' Fqr it is indisputable that the, care put into rearing healthy children and looking after mothers can be greatly helped by the choice of tho proper foundation > garments— corsets, brassieres,' etc.