BEAUTY FADS
Beige Complexion and Ivory White It is a well-known fact that In nine cases out of ten, Art steps m where Nature fails as far as our complexions are concerned. Wise women put their rouge on m secret, and many a- man labors under the delusion that his lady's cheeks are naturally ehcarmined. QF course, this is quite as it should • be. To compete with the lasses Who develop a lovely, pale, tan color from sea bathing, Parisian caterers for gmart womanhood have evolved a powder that .is highly attractive, and a touge that blends with it. Almost all makes of cosmetics are producing a powder^ rouge, and lip-stick m these shades, and beige complexions will be the rule, and not the exceptions, m the future. These complexions have naturally bad their influence on fashion m the color line. White Is no longer "dead" white but a sort of "off", white, after the style of ivory^.and until one has become accustomed to it: one would suppose that the material has lost its first freshness. These pale beige complexions have to be treated cai'efully, and exaggeration must be avoided. N ' But, a natural -looking, slightly sunburnt effect is obtainable quite easily, and looks much better than a white powdered face surmounting a neck browned by summer suns.
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https://paperspast.natlib.govt.nz/newspapers/NZTR19281004.2.53.3
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NZ Truth, Issue 1192, 4 October 1928, Page 19
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218BEAUTY FADS NZ Truth, Issue 1192, 4 October 1928, Page 19
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