Morton's Record

NZ Truth, Issue 1189, 13 September 1928, Page 6

Morton's Record

T7UGKED away m; an upstairs Suite of 1/ offices m one of Aucltland's main thoroughfares may be. found—^^during business . hours-^F. ,-S. ■ i Morton, . pi the firm of J. T. and F. S. Morton, general merchants. ! As you enter the premises, an array pf wireless sets and incidental, paraphernalia greets the eye. And when F.S. starts to talk about wireless, one realizes that he knows what he is talkIng about. , '■.'.' He is a man. of keen perception and driving force, although there is nothing blatant aibout him. He loves the big deaHwhere the clash .of sharp minds ensures the prize to the brainiest. , , ; Morton ; can tell tales' of prodigious financial battles he ' has fought with vested interests m America that would make some of the big guns m business m New Zealand green with envy. > His adventures with the "Record-o-phone" m- the States, when he wasdonfronted AVith billions of dollars m solid opposition, is a story as remarkable, as it is' illuminating m the way that It shows how big financial battles are fought and won. , •*■'-■ i Morton' knows the psychology of, the b ! uyin's public. He; also knows his .pjriibiis wheft it conies to business— big •pr-little." ■■"•'■ ; ' ■'■•••"■'"'■■ .'- ' ' : ; '' :;:; ;. "