ORAL GRAIN AND WRITTEN CHAFF

NZ Truth, Issue 1184, 9 August 1928, Page 1

ORAL GRAIN AND WRITTEN CHAFF

\\ MODERN life— commercial and social— is tending towards the com- ff if W * plete elimination of those problematical "ifs." The elasticity of \\ \\ national thought is making us put a less spurious assessment on the || i| things that count. The call everywhere, now, is: "Well— prove it!" || II Documentary confirmation, therefore, leaves mere oral assurance |1 W far behind, as it is increasingly realized that human nature is tuned to || U stretch things for that species of potential payer who may leap first || i| and look afterwards— from a stretcher. , |s if Thus, to guard against commercial equivocation, the auditor's nett is ll sales certificate, where newspaper circulation is concerned, is to. bus!.- §§ |l ness what anti-toxin is to a poisoned, system.. l| ll Commercial dishonesty is a disease, anyway 1 Let all newspapers || l! be vaccinated. ' if II . 23rd July, 1928. H I! The Managing Editor, II II ' "Truth," (N.Z.) Limited, ' x if if WELLINGTON. || l| We have examined the books and records relating to the oiroula- 1 = i| tior- of "N.Z. Truth" and. certify that for the month of June, 1928, the || If totft) sales — exclusive of frees and returns— amounted to 390,691 copies, g| ii a weekly average of 97,673 copies'. l| I| '(Signed) Watkins, Hull, Hunt and Wheeler, public accountants and || II auditors. . • ■ v .' ■ ' . . • . ; if I inmmitmuiinSfmiiuililim uiiniitiiiiiiiiintiiiiuiiimntiiiiittuiTifit nuiiiiiiiiiiiiiiiMiiiiiutiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiujiiiiitiiitiiiiiiumniiiMiiiiiiminiiiiimiuutiiiiiiniiiimiiinJl F J^!!!!!!..!!!!.'i-ia''"™" 1 " ir ""~" TOI * mT '"'""''""""*''^' WI '" r "' r l lllllllM ■"■■—"■■niHmiiiiinmmnimmiitnniiliim iimmunmitiiiinimiiiiu.iimiiiiiiminmiiiiiiiinitHiiil^