READY TO GO OVER WITH FIRST 100,000!

NZ Truth, Issue 1182, 26 July 1928, Page 1

READY TO GO OVER WITH FIRST 100,000!

' • 1 Siniiniiiiiniiiiiiiiiiimiiiiiiiiiiimiiraiiu iiiiiiii _^^^ ?jiiiiiiiiiiniiiimiicMiiiiiiiiMiiMiiiiiiiilliiiiliiiiiiiiiilil pOR the month of June the cir- | culation of "N.Z. Truth" exceeded 97,600 per issue — and this, of course, does not include frees or returns. No paper m New Zealand ever has been— or .probably ever will be— able to point to such a wonderful record, the; public's simple endorsement of a policy of fearless independence m the .cause ■ of the public. ° .'■-,: It proves more. The mail who has something to- sell knows,, -that: he reaches an honest public with hqnest advertising. X 'Xl ■'■ r ' "Advertising m 'Truth* ! is' : the truth m advertising," is now a recognized commercial slogan; j

iHiiiiiiii«mrH«iraiiiiiFiHmimciiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiii'iiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiimiiiiiiiiiiiiiuniii i «»»""»" illll,l,llllllll " ,,ll !!! l !!!!!!!!!"!'!!!!!!!!"!"!!"'!!!!!!"! iiiiiiiimiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiimiiiiiii iiiiiiiiiiiiiMiiniiiiiiiiiitiiiiiiiiiiiii miimiimmiiimiMU iiiiiiiiiiiiiiiimiiiuiiiiiiiiiiiiuiiiiiiiliiuiiiiiiiuiiiiiiiiiiiinilliiMllilliiiiiiKliliuiiiiiiiiiiiiiiuniiiiii I It had to come. "New Zealand Truth " awaits the zero | | hour before going over the top with the first hundred thousand. | | Ponder the significance of over 97,600 copies sold per week j J and then go to the auditors* nett sales certificate for abundant, | | unchallengeable confirmation. \ -I

1 1 v 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 [n 1 1 il 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 n 1 1 1 i a 1 1 1 1 1 1 1 1 1 1 1 ( t 1 1 1 1 1 1 1 1 1 1 ii ..." And so, this latest report from the auditors can tell its own story.' It means that" somebody m practically every home reads the National Paper each week. Surely this is saturation point for a New Zealand publication? This rapid progress, (circulation increase is nothing less), month by month, would be phenomenal Ivere it not for the stratum of logic running, through the vast organization which .caters to h '' ■■ ■■■.■.

iiiiiiiiiiiuiiiiiniiiniiiiniiiHHiiiiiiiiiiiiiiiiiiiiiiiiiuiiiHiiiiiiiiiiminimiiiitiiiimitilr national interests, irrespective of color," creed or denomination. t> It will always remain a disturbing thought to "Truth," however, that .daily newspapers, orally claiming large circulation, are not, merely as • a matter of honesty with the public, compelled by law to publish .the sales certificate issued 'by a reputable . auditing firm. '(Truth" goes on making friends— firm "friends, who stay. I

llMllllllMlllllllllllllllllillllimilllllllllllllllllllMMlimillUlllMllllllllMlUllllllMlltlllfi g iiiiiiiiiiiiiiiiiiiiiii mMimmmiiiiiiiiiimiimimiiimmiwitimimimiiuumitin "Truth's" only enemies ■■ are the' enemies of public -welfare. Here is the auditor's certificate : 23rd July,' 1928. The Managing Editor, y "Truth," - f . \ (New Zealand) Limited, * WELLINGTON. ""We have examined the books iand records relating to tlie circulation of "N.Z. Truth" and certify that for the month of June, • 1928, the total sales—exclusive of frees and returns —amounted to 390,691 copies, a weekly average of. 97,673 copies. <