MESSENGER OF GOODWILL
IF mere noise is one method of putting something over, you can rely on its utter and absolute rejection by our own Messenger. His message is the popularizing of New Zealand — and he has found an effective way of delivering it with unostentatious, modest, but penetrating, persistence. ' The assumption that if a commodity is extraordinarily good it needs no advertising has now been proved fallacious. New Zealand's Messenger of goodwill needs must keep on the corrective track, where unthinking, but potential, tourists and money-spenders possibly imagine that this country is a suburb of the whoop-whoops or a glen m the Himalayas.
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https://paperspast.natlib.govt.nz/newspapers/NZTR19280531.2.30.9
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NZ Truth, Issue 1174, 31 May 1928, Page 6
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104MESSENGER OF GOODWILL NZ Truth, Issue 1174, 31 May 1928, Page 6
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