Friendly Manager

NZ Truth, Issue 1149, 8 December 1927, Page 8

Friendly Manager

SAMUEL BENTON, manager of Braithwaites', Ltd., Dunedin, is an

executive who shuns the privacy of his own office and prefers to potter around m the up-to-date store he manages. He seems to take a keen delight m watching customers come and go.

Dunedin has been Benton's home town for many a year. He knows everybody. No matter whether you're spending sixpence or an equivalent number of pounds, he gives you the kind of greeting which automatically turns you into a • permanent customer and a good advertisement. His almost paternal interest m the patrons of his business is an accomplishment that many a manager might adopt to great advantage. After all, an earnest greeting from the Big Chief himself makes the humblest customer feel someone — and people go to the store where their trade is most appreciated. •

This friendliness, however, is only one of Benton's many assets. He combines with it a rare knowledge of marketing and buying and can see a definite success m what many experienced business men often might justly consider a gamble.

Such ability — the outcome of brains alone — makes him a valued man m the firm whose interests he looks after so capably.