NOTES FROM THE FILM WORLD

New Zealand Times, Volume LIII, Issue 12621, 4 December 1926, Page 13

NOTES FROM THE FILM WORLD

GREATER MOVIE SEASON Paramount's fifteenth birthday month greater movie season will be celebrated throughout the entire month of March next. . The greater movie season has been instituted by Paramount Pictures the world over, with the idea of giving to the picture business a general stimu-

lus. So successful has the inception of the movement been that each and every year it is a bigger and more important event than ever. Exhibitors throughout the world, especially in New Zealand and Australia, are coming to realise that these moves are beneficial to the moving picture industry as a whole, and they are entering into them with greater and greater enthusiasm. The greater movie season in the month of March will be backed by a tremendous campaign «© the part of the Paramount organisation, J

BRITISH FILM BREAKS RECORDS “Mone,” the stirring British war film at the Marble Arch Pavilion, has broken all records at; that cinema, and 62,000 peoplo have paid tp see it during its first 14 days' run (©aye a London paper). An interesting feature of the succesr

of this splendid pictorial record of the mfHtary heroism of the “Old Contempttbles” during the first month of the war is that a considerable part of the large crowds are drawn from the non-film-go-ing public. A now type of audience is being attracted to the cinema by this film. M*ncr awmo pf the Tatneat fseep Mods hawe seen the fifing pad w meet enthusiastic about the picture.