This Change Interests You.

Free Lance, Volume II, Issue 91, 29 March 1902, Page 7

This Change Interests You.

Although the "ENCYCLOPEDIA BRITANNICA ' has not long been sold by the " DAILY MAIL " upon the half-price and sixpence a day plan, so many people ha\e bought the book on these easy terms that we have all come to think of it as a cheap book that every man can buy. Unhappily, that condition of things is almost at an end. The contract, in virtue of which the "DAILY MAIL" offers the "ENCYCLOPEDIA BRITANNICA," expires next week. If you do not order the book at once you will find the original publishers' terms again in force when you do order it. It is hard to realise this, for although the " ENCYCLOPEDIA BRITANNICA " is only a book after all, you find it as indispensable as your daily newspaper when you have once begun to use it. Your daily newspaper is, indeed, incomplete without it. Y r ou cannot really enjoy reading the news of the day if you have no means of obtaining full light upon the various subjects with which the news of the day is concerned. Unless you think about what you read, the newspaper is wasted. If you thinkabout what you read, all sorts of questions present themselves to your mind, and the " ENCYCLOAEDIA BRITANNICA " is the one exhaustive and comprehensive library of reference that answers all questions. If you were told to-day that the price of your favourite paper was going to be raised to a shilling, but that you could still obtain it for a penny a day if you subscribed for it in advance, you would make haste to book your subscription before it was too late. In the case of the " ENCYCLOPEDIA BRITANNICA " you are offered the 25 volumes at half the regular cash price charged by Messrs. A. and C. Black, the publishers of the work, and you are not asked to pay for it in advance. As a matter of fact, you are not even asked to pay for it on delivery ; you pay ss. now and the " DAILY MAIL" sends you the 25 \olumes at once, and the monthly payments at the rate of 12s. a month by which you complete the purchase will not begin until you are actually using the books. There is no question about the value to you of such an offer. The man who fails to accept it will not lose his chance because he thinks the chance is not worth taking, but only because he postpones too lnng the taking* of the simple step v\hich brings the books to his door. You are safe if you apply to-day — that is the only sure way. Carriage free as far as Wellington. Immedia'e delivery.