THE PERFECTION OF THE BARGAIN.

Free Lance, Volume II, Issue 88, 8 March 1902, Page 19

THE PERFECTION OF THE BARGAIN.

A baigain in oidei to be peifect should be a puichase which is piohtable to the pin chaser, and at the same time not a loss to the seller. We may theiefoie call thi<* present offei of the "ENCYCLOPEDIA BKITANNICA "an absolutely peitect baigain. The Daili/ Mail can aftoid to sell the 'Enc\clopsedia Butannica" at halt puce toi this almost obvious leason that the demand foi it at such a bargain price is suie (in fact, has already pioved itself) to be extiemely laige, enabling, theiefoie, the pnnteis, binders, importers of leathei, manufaetuieis of papei, and so foith, to base then cost on \eiy extensive ordeis, which, as e\eiy business man will at once lecognise, makes it possible to produce each set of the volumes at a much smaller price than if only a few sets in all were to be prepaied. From the buyer's? point of view it must be evident, without aigument, that the baigain is almost, if not quite, unique. You obtain your books at halt-pi ice. Not only that, you obtain them upon a system of payment which is suited to anyone possessed of even the most moderate means. and which enables the buyer to tnue the u&e of the books while he is still sending the monthly instalments of 12s by which he completes then piuchase.