TRADE WITHIN EMPIRE

Nelson Evening Mail, Volume LXIV, 3 January 1931, Page 8

TRADE WITHIN EMPIRE

KEEP MONEY IN THE FAMILY

Encouraging evidence is coming to lend of the growth of “Empire consciousness” in the British retail market. A message from London, published the other day, stated that, a survey of shopping districts had disclosed an appreciable growth of Empire, consciousness, all large stores making feature displays of Empire goods, this being largely attributable to the use of a national mark and the Empire preference movements. This is supported by a New Zealander, Mr C. W. Salmon, who lias just returned from a visit to England, says the “New Zealand Herald"). He mentions, in addition to the. preference campaign, the excellent publicity of the Empire .Marketing Board. The' ‘Engli sli housewife, he says, is boginning to insist upon Empire products. Cause and eilect are thus revealed in operation. At the moment the New Zealando’-- might remark that the effect is not yet apparent in the butter market, but there is 110 doubt that splendid spade work is being done, and the Royal summons, “Wake up, England,” is beginning to lie expressed in action by the individual with whom rests the ultimate result. But wliat is being accomplished in England must have its counterpart in every country of the Empire. It" is not enough for New Zealanders to applaud the English “awakening.” They must act. The obligation rests upon them to give preference in buying to Empire goods. When, in all the Dominions, it can lie said that there is a strong insistence for Empire goods in preference to foreign, eaeli will strengthen each, and the clouds of depression will vanish. The appeal is to practical patriotism. It is only common sense to support the industries which support us and to keep our money “in the family.”

Hair soft and wavy when you use Brice’s Regenerator.—Nees, Chemists, Hardy street.