PUBLICATION RECEIVED

Nelson Evening Mail, Volume LXIII, 6 August 1929, Page 7

PUBLICATION RECEIVED

"Hemingway's Financial Chart Interpreter," just published, is 'bused on thirty years' active experience. It shows business owner*, managers, executives, bankers, solicitors and investors how ti> take the balance sheets and profit and loss statements of any concern and read therefrom the whole inside picture of financial structure, management and condition. For the continuing success of an enterprise management must keep in closo and constant touch with a condition of affairs that is ever changing. Periodically to prepare—even at most regular intervals—complete and accurate balance sbeets and profit and loss accounts is not sufficient. They must bo intelligently analysed, carefully interpreted, and prudently, acted upon. The modern business man wants more from his balance sheet and profit and loss statements than a summarised statement of assets and liabilities as shown by the books, and a summary of losses and gains, even though their sources be given. Ho has learned that Financial Statements reflect fundamental business relationships; that they constitute measures of managerial efficiency. They may be made to tell the true and complete story not only of operations but of progress or retrogression. Their real valuo rests in the relationships they may be made, to disclose and this chart is designed to enable anyone of ordinary ability to take the statements and read into them all this and more. It is claimed that no knowledge of book-keep-ing method or accounting technique is necessary to enable a person to do this. All'one ha* to do is to follow the directions in the • chart.