JAM FROM OVERSEAS
MENACE TO NEW ZEALAND INDUSTRY NEED' FOR SPEEDY BELIEF Because, during tho past 18 months, South African tinned jams liavo been placed on the New Zealand market in increasing quantities, New Zealand jam makers and fruitgrowers are facing a serious diminution of their market (says the “Sun”). So urgent lias the position become that a representative of the Customs Department lias been dispatched to South Africa, where ho will investigate tho trade. Inquiries us to the extent of the importation, and the existence or otherwise of a dumping policy on the part of South African firms, have been made locally by the department. In the meantime, New Zealand jammakers are feeling the pinch keenly. They point to reduced output, and stress the serious nature of tho situation from the point of view of growers, whose market is being dangerously restricted. DISASTROUS POSITION “It is enough to make one weep,” au Auckland jam manufacturer .told it, “Sun” reporter. “Growers who' have sold to us regularly for years come in to place their contracts, and we cannot take their fruit. The position is disastrous to tho growers, and tho only solution I can see is increased duty oii imported jams.” Discussing the circumstances leading up to tho present position, ho said that tho importation of South African jams had begun in a comparatively small way about 18 months ago. In 1928 the South African supplies reaching New Zealand wore valued at a total of £11,359. This year it was greater. New Zealand growers, he said, had made representations some time ago, and it was to be hoped that the Minister of Customs would lose no time in completing his investigations, otherwise growers and makers alike would ho in a grave position. The South African supplies were offered in tins of 16oz, at the same price as tho Now Zealand-made I‘loz tin. Ho admitted that the quality was quite good, l’eoplo saw a new label, were attracted by it, and were not disappointed when they opened the tins and tried the contents. PRICES REDUCED New Zealand manufacturers had done all they could to meet the competition. They had cut prices by l|d a lb on many of the stock lines, but to make other changes would mean tho alteration of machinery to make different tins, and the scrapping of huge quantities of labels. “Four South African firms are now sending forward supplies to Now Zealand,” he continued. “I would not eay‘ that their methods are altogether dumping, nor are their prices entirely ruled by cost of production. The fact remains that they offer these jams at a little less than New Zealand parity and the public is buying them. The present duty on imported jams from British sources is 2d a lb, South Africa being allowed 3 per cent, off that amount. “The effect / hero is shocking. We have had to put off hands and close down the works on Saturdays.” SOMETHING NEW Outlining the position from the point of view of the importer, an Auckland merchant said that the South African jams had been something new to the public in that they comprised pineapple, apricot and pineapple, green fig, grape and apricot. With the exception of apricot, these jams were not in direct competition with Now Zealand lines, which did not include such mixtures, and in the case of apricot a great proportion of the New Zealand jam was made from pulp. “Since the first importation of those new varieties we have tried a little marmalade and peach,” he added, “hut only the lines previously mentioned are tho real sellers. “From what I can see, our own trade with local makers is as big as ever because housewives are making less jam to-day and there is room on the market for both the local and the impoi*ted article. English jams have been coming in for years and nothing has been said, but because another colony has entered into the trade, New Zealand makers are complaining.” An Auckland retailer contended that South African jams were selling well because of their novelty, but their market was restricted to those who preferred the unusual flavours. Any sucli market was necessarily a comparatively small one.
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Bibliographic details
Nelson Evening Mail, Volume LXIII, 22 July 1929, Page 7
Word Count
702JAM FROM OVERSEAS Nelson Evening Mail, Volume LXIII, 22 July 1929, Page 7
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