BRITISH GOODS PUBLICITY

Nelson Evening Mail, Volume LXIII, 20 July 1929, Page 9

BRITISH GOODS PUBLICITY

PRESENTATION OF A MAP

GIFT TO BOYS’ HIGH SCHOOL A large map 20 feet by 10 feet was nresented to the New Plymouth Boys Sigh School by Mr L. 0. Hooker, organiser of the South Taranaki winter show, last week. Addressing the hoys m the school'assembly hall, Mr Hooketdesci-ib-ed how the map had been obtained. Dui • ing the Hawera winter show Mr Moyes had been attracted by the display of the Empire Marketing Board, which contained many striking posters. As 1 was not possible to obtain, a similai poster in New Zealand a request for one was sent to the Empire Marketing Board in Great Britain, and a copy had been sent out specially for the school. . The map, which is a full-sized poster, is made up of 20 pieces of paper arranged so that the British Isles occupy ihe central position. The Empire trade routes are ■ set out in detail in such a way as to give a clear idea of the essential communications of the Empire. The poster is one of those issued by the Marketing Board for publicity purposes within the British Isles.

Over £2,000,000 had been spent since the board was set up in 1926 on advertising British products. The erection of large hoardings played a prominent part in the advertising campaign. The magnitude of the scheme may be illustrated by the fact that 1500 full-sized posters are posted up every three weeks throughout the United Kingdom. So far very few have been used in the Dominions ; in fact, the display at the tlawera show was the first in New Zealand. Touching on the origin of the Marketing Board, Mr Hooker said it had arisen through the report of an economic conference. It was realised that the only real solution to the unemployment problem lay in opening up new markets. The war bad killed trade, and it was the obiect of the Marketing Board to deve'on the resources of the Empire. This was heing done bv economic investigation into the geographical distribution of the products of the Empire, with a view to concentrating on the most important industries of each country. This was the productive sido of the hoard’s work, but it was also very important to m’Pn un nn" rrmi-lj-nfc l lv paving publieitv to British goods Mr W. H. Moyes thanked Mr Hooker on behalf of the school.