MARKETING BUTTER

Nelson Evening Mail, Volume LXIII, 19 July 1929, Page 5

MARKETING BUTTER

NEW SCHEME EXPLAINED (By Telegraph—Press Association) PALMBERSTON N'., This Day. A scheme for co-ordinated dairy marketing by the formation of Empire Dairies was explained at a large meeting of factory representatives at Palmerston North yesterday by Messrs Grounds and Goodfellow, the former announcing, that from present indications 50 per cent, of New Zealand butter would be available for handling by the organisation in the coming season. No estimates were made concerning cheese. Mr Grounds urged acceptance of the proposals as the soundest practical method advanced. He stated that if ever Australia experienced a season of high, production simultaneously with the maximum period in New Zealand tho marketing position would be a perilous one unless the position was controlled. Only a fortunate combination of circumstances prevented this occurrence last season. Mr Goodfellow indicated that the proposal was to enter into active business competition with Tooley Street on a consignment basis, but to fix prices. It would be easy to arrange adequate finance. The object was to eliminate sales competition. The offer to the industry was adequate representation and twothirds of the profits of business, freedom for f.o.b. sales, reliable and independent information, and provided sufficient produce was secured a better average price. The speakers were accorded a hearty vote of thanks.

(Received 19th July! 1.10 a.m.) •MELBOURNE, This Day. An important development in the cooperative marketing of dairy produce involving the union of Australian and New Zealand exporting interests is being completed. The increasing dependence of Britain upon the dominions for winter supplies of dairy produce js being encouraged. Australian and New Zealand producers' representatives will combine" in selling operations and establishing a marketing company in London to take over the sale, anil distribution of butter and cheese. The selling activities will be concentrated upon developing the one brand idea,' such as the word "Anchor" for New Zealand and another not vet decided for the Australian product. Direct shipments to the Midlands and North of England will be arranged. The scheme is purely co-operative. Apart from a limited interest on capital all the profits will be returned to the countries concerned.