A WARNING TO ADVERTISERS.

Nelson Evening Mail, Volume XIII, Issue 67, 19 March 1878, Page 4

A WARNING TO ADVERTISERS.

The ineariily of Dr J. C. Ayer, Lowell, affords a terrible warning to advertiser?. Here wbb a man engaged in the manufacture of a pill, not differing much from a hundred other pills that may be obtained at any drug storp, In Bn unguarded moment he made up his mind that he would advertise, not in the picayune style of tho ordinary dealer, but in a comprehensive sort of way, by which he could reach every possible purehseer of pills. He started with the idea of devoting holf of his profits each year to advertising. The result might have been foreseen. Hb accumulated money so rapidly that he did not know what to do with if. When he had rolled together fifteen million dollar?, and had vninly endesvored to find some outlet for his ever increasing profits, his mind gave way under the absorbing cares 0} his vast business, and he is now a patient in an aßylum for the insane. How easy that calamity might have been averted. If he bad stuck to the conservative methods of many of our merchants, and refrained from advertising, he might have been passiug quietly through bankruptcy now instead of being loaded down with his uncounted millioup. It is a dangerous experiment for a roan who does not want to become to rich to advertise. Or if he advertises at all he must advertise grudgingly and at long iutervaie, lest his profits should grow out of of all proportion to his requirements, and he should find himself burdened with wealth. Advertising, conducted on the principle of devoting half the profits of a business to it, ie, we repeat, a dangerous experiment. It precipitates a fortune upon the advertiser so suddenly that the chances are even that he will not know what to do with hia money.