"Mgles," the Australasian, observes:— The American advertiser has struck out for himself a method of entrapping the reader, and relies upon his being amused when fairly in the toils by the absurdity of the pitfall, or some grotesqueness of illustration. Some of our Australian tradesmen are making headway in a similar direction. Here, for instance, is an ambitious effort: — "£SOO reward was offered for the remains of Mr Abrahams, who perished from thirst in the mallee scrub last summer. Note.— lf Mr A. had been Supplied w'th % dpnk o* delicious cool water jfrdrn one qf Bolfcrone's canvas water bags he would have been alive yet • They are sold in all sizes for household," tray eliiug,' or fteld purposes by Bpltrope, tenfcmaker, Burnt Plains." I
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Bibliographic details
Nelson Evening Mail, Volume XIII, Issue 10, 11 January 1878, Page 2
Word Count
124Untitled Nelson Evening Mail, Volume XIII, Issue 10, 11 January 1878, Page 2
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