HOW AN ADVERTISEMENT WORKS.

Nelson Evening Mail, Volume VIII, Issue 172, 18 July 1873, Page 4

HOW AN ADVERTISEMENT WORKS.

Donohoe, who attends St. Stephen's Cathedral, and is a devout Roman Catholic, was convicted of stealing a pocket-book." " Arthur Manning, who sits in a front pew in Dr Tyng's church, and is a proinent ruhmber of the Young Men's Christian Association, has been detected in an attempt to defraud the Customhouse." " A 'Berious-looking Methodist was brought before Judge Lynch, this mornintr, on the charge of being intoxicated. He was discharged." "Three men were arrested for committing a burglary. They were known to be prowling Presbyterians, and members of the Tract Society." " A young chap was caught in the act of stealing a bath-tub. His name is Dooly, and he is a hard - shelled Baptist."

There is a good deal of truth in the following description of the effect of an advertisement. " Constant droppiug wears away stone," and coo6tant advertising compels success ; — The first time a man looks at an advertisement he does not see it. The second time he does not notice it. The third time, he is dimly conscious of it. - The fourth time he faintly remembers having seen something of the kind before. The fifth time, he half reads it. The sixth, time, be turns up his nose at it. The seventh time, he reads it through, -and says " Pshaw!" The eighth time, he ejaculates, "Here's that confounded thing again!" The ninth time, he wonders if " there is anything in it." The tenth time, he thinks it might possibly suit some one else's case. The eleventh time, he thinks he will ask his neighbor if he has tried ifc or knows anything about it. The twelfth time, he wonders how the advertiser can make it pay. The thirteenth time, he rather thinks it must be a good thing. The fourteenth time, he appears to think it is what he has wanted for a long time. The fifteenth time he resolves to try it as soon as he can afford it. The sixteenth time, he examines the address carefully and makes a memorandum of it. The seventeenth time, he feels tantalised to think he is hardly able to afford it. The eighteenth time, he is painfully reminded how much be needs that particularly excellent article. The nineteenth time, he counts his money to see how much he would have if he bought it, and The twentieth time, ho frantically rushes in a fit of desperation, and buys it.

An editor of many years' experience said not long since, that the man was yet unborn who could write a local item and be perfectly sure that nobody would be offended. People are so sensitive, you know ! A Gallant Schoolboy's Toast. — The girls — may they add charity to beauty, subtract envy from friendship, multiply genial affections, divide time by industry and recreation, reduce scandal to its lowest denomination and raise virtue to its highest power ! Girls. — Girls, from the time of their birth, display a love of power, and a disposition to act despotically. It is not until they develope into young ladies, and are " brought out," that they become paragons of meekness and humility, with mouths that can do nothing more dangerous than smile, and with cheeks that are puckered up into charming dimples upon the slightest provocation. Sound Advice — On the subject of police and their duties, as not only detective but also and chiefly preventive of crime, the Bishop of London, in an addresß to the London police force, lately made the following excellent suggestion, which ought to be framed and hung up in every police station: — " He understood there was a temptation placed in the way of policemen to require a reputation for sagacity, by leading on offenders into a trap, as he might say. He did not mean to say that any of hiß hearers had yielded to the temptation to do anything of the kind; but he asked policemen to try to prevent, instead of merely detecting, crime. They must see many young lads and lasses of 14, 15, or 16 years of age, who were going to the bad; and was it not worth while for a policeman to say a word, or to do something in a friendly mannor, to hinder those lads and lasses from followtng their evil course ? If a policeman managed to rescue a boy or girl from crime — and he, the Bishop, was sure the police sometimes had chances of doing so — be would have done something that ought to give him satisfaction for the whole of his life, and something much more blessed than the apprehension of a confirmed crimnal." Jew or Christian. — The Jewish Messenger (American) is dotermined to put a stop to some of the old-fashioned and uncomplimentary references to the Jews. It observes that whenever a Jew is convicted of any crime the nature of his faith is prominently stated. "If" continues the Messenger, " the custom were adopted of giving the religious faith of every criminal, Jew or Christian, our police reports would be strikingly varied, and would furnish food for the diligent historian." They would naturally assume a form like this: — "Albert James, a member of the Episcopal Church, was arrested yesterday for arson." " Mary