Page 3 Advertisements Column 1

Manawatu Times, Volume 65, Issue 3, 4 January 1940, Page 3

SUMMER SLEEKNESS - and COOLNESS - FOR ALL - FIGURES in a Berlei foundation from JOHN COBBE&CO HOT-WEATHER DAYS ARE HERE BUT SO ARE THE BERLEIS FASHIONED FOR HOT-WEATHER WEAR EVERY INCH OF THEM DESIGNED BY FASHION STYLISTS AND FIGURE EXPERTS TO MAKE YOU LOOK LOVELY INSTEAD OF LANGUID AND GET AROUND BLITHELY INSTEAD OF LISTLESSLY! DON’T THINK THESE DAYS THAT THE HEAVIER YOUR FIGURE THE HEAVIER YOUR FOUNDATION NEEDS TO BE FOR WHETHER YOU’RE SLIGHT OR WHETHER YOU’RE WEIGHTY, THERE’S A BERLEI CUT TO GIVE YOU THE SMOOTHEST CONTROL WITH THE COOLEST COMFORT ! TAKE THE TEMPER OUT OF TEMPERATURE THIS SUMMER - - - BY WEARING A BERLEI THAT LEAVES YOU FEELING AS LIGHT AS THE AIR AS FREE AS A SUMMER BREEZE AND CHOOSE IT FROM THE RANGE OF NEW SEASON’S BERLEIS WE’VE SPECIALLY SELECTED FOR WARM-WEATHER WEAR. WHATEVER TYPE OF CLOTHES YOU HAVE IN MIND WHETHER IT’S FROCKS FOR FORMAL OCCASIONS OR FRIVOLOUS ONES FOR FUN AND SPORT OUR CQRSETIERE WILL SOON SHOW YOU THE BERLEI THAT’S RIGHT FOR YOUR NEEDS AND FOR YOUR INCOME TOO! FOR THE COOLEST CONTROL THROUGH THE HOTTEST N DAYS, BE FITTED FOR A SUMMER BERLEI NOW IN OUR CORSET SALON! REMEMBER ALL FITTINGS QUITE WITHOUT CHARGE! m -v. I m 7705 14009 A POISE-FLEX STEPIN GIVING THE MOST YOUTHFUL FIGURE FREEDOM WITH JUST THAT TOUCH OF RESTRAINT SO ESSENTIAL TO-DAY EVEN TO THE SLIGHTEST FIGURE. THE LASTRETCII SIDE PANELS OF COURSE GIVE THE UTMOST FLEXIBILITY OF MOVEMENT YET THE STRENGTH OF THE WEAVE GIVES EXTRA SERVICE AND LONGER LIFE. SATIN PANEL AT HACK AND FRONT. AN IDEAL GARMENT FOR SPORTS OR ORDINARY WEAR. IN TEAROSE. PRICE 21/6 7132 FASHION’S FIRST COMMAND THIS SEASON, “NO WAIST SPACE”, IS PERFECTLY CARRIED OUT BY THIS FRONT-LACING CORSET WITH ITS CLEVER THREE-POINT CONTROL OF BACK, FRONT AND HIPS. SIDE-HOOKING MAKES FASTENING QUICK AND EASY', AND AVOIDS ANY POSSIBILITY OF HOOKS AND EYES GRATING ON THE HIP-BONES. DESIGNED IN TEA-ROSE FIGURED BROCHE, WITH WOVEN ELASTIC INSERTS AND SKILFUL BONING, THIS BERLEI IS FOR THE LONG No. 7 FITTING AND IS PRICED AT 29/6. 7705 A midriff yvith even a tendency towards WEIGHTINESS IS FATAL FOR THE NEW STYLES, BUT THIS CONTROLETTE HAS BEEN SPECIALLY DESIGNED TO GIVE THE SLEEKEST SMOOTHNESS TO THE SHORT No. 7 FITTING WITH FLESH ABOVE THE WAISTLINE. FEATURES ARE SIDE-HOOKING, LOCKWEAVE ELASTIC HIP PANELS AND INSERTS, BUILT-IN SHOULDER BACK AND FRONT, AN ACCOMMODATING LACE BUST WITH FAGGOTED SEAMS, LINED FRONT AND LINED REINFORCEMENT AT LOWER BACK. LIGHTLY BONED THROUGHOUT. IN TEA-ROSE BATISTE. PRICE 37/(5 A? «<?ti T 7t*~ V "L 74/ 4n t JOHN COBBE €r CO. THE SENIOR STORE FEILDING.