HOLLYWOOD BEAUTY SECRETS

Manawatu Times, Volume 64, Issue 308, 30 December 1939, Page 11

HOLLYWOOD BEAUTY SECRETS

by MAX FACTOR, JR.

» Blmdow'i Foremo«t Moko-up Authority

HAIR-DYE DATA , The advice which is to follow is inspired by purely humanitarian motives. If I saw someone who was intent on jumping out of a ten-storey window, I would first try to prevent the leap. If this praiseworthy initial endeavour failed, my next impulse would be to try and make arrangements to have a soft mattress or something of that sort established at the point of landing. My advice, then, is in the naturo of a “mattress” for those women who are on the verge of dyeing their hair, or who have just dyed it. Don’t. Personally, I am opposed to the dyeing of hair, purely on the grounds that it seldom if ever offers any advantage to personal beauty. Died hair foods no one. Your best friends may not tell : you, but they know, just the same. Dyed-hair on an elderly woman in particular, makes tho age lines which are inevitably there hard and noticeable, whereas gray or white hair would soften their effect. Dyed-cnrrot-red hair on an obviously elderly woman is inevitably ridiculous. So is golden-brown. Properly cared for gray or white hair is much more beautiful than any of these artificial shades. However, in spite of my views on this subject, it is still a matter of one man’s opinion—and women throughout tho world merrily go on dyeing their hair. I think, then, as long as they insist on taking this step, that I should pass along to them my technical knowledge of the process — Bieacxung. Hair dyeing is actually a much less generally understood art than hair bleaching, although most hair dyers quite obviously don’t realise this, and apparently proceed with the impression that they operate under identical principles. This confusion of principles is largely responsible for tho more grotesque of the hair dye applications which we see. We may observe women everywhere who have bleached their tresses, either to extreme degrees of blonde, red, or amber-gold, or those who have but slightly bleached their locks from their natural shade with a brightening rinse. For the achievements of these effects, a simple chemical colour-removing or fading action has been supplied. And these processes are so commonplace, and have been so familiar for so many years that most women are well acquainted with their workings, and can accordingly safely govern themselves when employing any of them. Middle Age. Few womoa feel that they have any occasion to dye their hair before at least middle ago has been reached. sequently, they are not personally familiar with tho uso of a dye. Also, more probably than not, they know of no

friends or acquaintances who dye their h hair, and who might initiate them in t the technique of the precess. Then, too n among the many dyes available, there * J are many different modes of use. Thus, comes another element of confusion, j c With all of these factors to contend 1;

with, it is small wonder that the woman who dyes her hair for the first time generally makes a terribly bad job of it. I If you must dye your hair, have it! done, not by just any manipulator of hair—he or she might know no more about dyeing than you—but by one who has an established reputation, based upon years of experience and success in this phase of coiffure work. Touch-ups. But even if you are fortunate in locating a skilled professional who possesses such qualifications, don’t have your hair dyed unless you are prepared to keep it touched up regularly. Hair, dyed into a radically different colour, when growing out from the scalp in its natural colour, appears weirdly unattractive by contrast. (Naturally, this is just as applicable to bleached hair as it is to that which has been dyed.) The new hair growth must be touched up to match the dyed or bleached hair at least once in every ten days. Another increase in the financial up-

viously dyed hair on elderly women inevitably appears pediculous, is the remind-make-up specialist and beauty advisorer of MAX FACTOR, JR., Hollywood's no to the screen stars.

keep which, must be figured for dyed tresses is that uprising from oil treatments. Dyed hair is purely a luxury 1 Make no mistake about that. Also, it is impossible to be as nonchalant with dyed Lair as with naturally coloured hair. Exposure to sun is

risky; sun rays have been known to bring some very eccentric colour effects j to dyed hair. ! Until very recently, here in the ; United States, a favourite argument used by persons who, like myself, the opposed to hair-dyeing, was that many of the dyes were dangerously poisonous compounds. I I must admit, however, that there are * now newer types of dyes, newer techniques of application, and that, as a ■ whole, they are much less virulent than i they were a decade ago. I Last Resort. , So, if you must dye your hair, I will , grant that you can now do it with a i somewhat easier mind than your mother ■ could have enjoyed for the same trans- ? formation. I But I still believe that every woman ; should make a few experiments in ac- > centuating the beauty of her hair in its t present shade before attempting to have it dyed. Dye it only as a last resort.