A WARNING TO PUBLISHERS.

Manawatu Standard, Volume XI, Issue 1638, 18 February 1886, Page 4

A WARNING TO PUBLISHERS.

LOOK OUT FOK THE SWINDLE.

i -Pear Sirs: Having received from I many of the Australian and New Zealand I publishers, (for my investigation and ap>roval) an advertising proposal sent them, by a New York concern under the name of "'Pembeuton, Ayer & : C0.," 'offerine a double-column advertisement of the " Nor-. man Electkic Light C0.," of Philadelphia, Pa., to be inserted "in all numbers of your paper for three months,"!, have investigated the character of these concerns, (both "Agency " and "advertisers) and find them both unmitigated frauds and swindles. The Press of the countries named, I fear, have been largely takeu in by these, impostors, and may have unwittingly led their, readers to make^rcmittances to the-Phila-delphia concern ; if so, they may ronder a valuable service t» the public by cautioning them against the impostors. I append a' telegraphic dispatch which appeared in the New York Tribune of January 6th, 1886. : Yours, in behalf of Honest Advertising, ■ H. P. HUBBARD. New Haven, Jan. 7, 1886.

[From the New;. York Tribune, Jan., 1886. J The "Norman Electric Light Compaty," Philadelphia, Jan, sth, (Special),-r-Mayor Smith this morning received a lettei^from the Inspector-Generai of Police ot New South:, \yalfes and- a •, citizen of New Zealandpa^lcing particulars about the"Norman Electric Light Company, of Philadeljphia," which; has been advertisidg^exted'siVely 'in Syclney arid other! parts of jtne colony. The authorities answered that the "cpmpany is doubtless one of the schemesof Bmil. Basset of New York, who und.er the name of Marsh Bassett,. was detected in carrying on a bogus watch business in this city and is now awaiting trial in the United States Court.' ■-■■ ■■ -.' : J' i-