Good Advertising

Manawatu Standard, Volume X, Issue 1471, 3 October 1885, Page 5 (Supplement)

Good Advertising

»__ Years ago (an exchange -<:>ys) the readers of the Paris Gil-Bias wuro startled by the announceiuuut that ajoalous husband, to punish his wife for some offence — real or imaginary --had thrust on h«i* head a heavy si-'-ol hemlet taken from the -arm mry of his arioestors and furnished with a snap luelc which prisvented the wearer from seeing or sneaking. IT« thwn tiirnp.d the Jatly out of doors m the middle of the night, and she was j •ultimately found I »y the patrol a.p'he was gropiri'tj lier ■ way along the outei fortiliciriQiis of t'aris. Day after day fresh details were added, and everybody bought a copy of Gil-Bias. The lady— so ran the report — -had been conveyed to one of the large .hospitals,"'.' ••where, food was administered to her by means of a narrow tune ; but all tho efforts of the iPcksrqiths 'tp loosen the hamlet were unavailing, Hiid the doctors began to entertain serious apprehensions for thvj health of their patient, when ju.st as the. curiosity of the public had ■reaohed its highest '(legreebt' tension, a paragraph appeared which. wourul up as fellows :'-,, ''At leugth the hour of delivei'ance struck. The helmet, was not unlocked nut cut open by means of ihe——— unrivalled steel fil«'S of Y. tfrothejy.. ShchHrtld; ! Paris depot, No— llae- ." Twenty frAiios a line was the fixed price charg-ed !>y the leading Paris papers for puffs of the above description, and Gaston Vassy,\ the author might, have died a rich mau but for his prodigality. :■..',.■■ ■- „ .-■ ; " '; ' ' '.