To Non-Advertisers.

Manawatu Standard, Volume IV, Issue 224, 19 August 1884, Page 1 (Supplement)

To Non-Advertisers.

Advertising is the business man's breath.— pair times only mean : Look to v, your advertising. . /■ \- ;; ?aVing established a trade/ don't stop advertising,' unless you are willing to .. lose the ground already gained. . . ..; It. is just as natural for the reader of ' : a newspaper to buy from those people '■"':■ who advertise therein as it, is for chiJdren to follow a parade of soldiers. Tie simple fact of seeiDg a thing every day ■.;•'■•' his an irrisistible attraction. Getting into print is next to getting into popularity, if you have good things to sell. ■:■■,■ •■:,.■ *. ; ■. ; - '; ■ • .■">■.■ : There is nothiiig so effective m preaentingthe inerjts of an article as an attractive advertisement ; it reaches many people whose attention cannot be • commanded m any other way. Thjß _mah_3/TiiO- ' tiiaa - .to-do— -bjaemcoe'— without advertising is like a man m blue Spectacles winking at a pretty girl ; he knows what he is doing, but nobody else does. ■ Well-written, truthful *arinounqe- .'.. ments, properly displayed; bring safe returns. ■ .-.'■. ■'■ ; - ;- : ';.'•■;,• ■' '.■ '„ A newspaper is a window — through which men look oh all that is going on m the world. '! : Advertising is to business what food is to existence ; it should be regular, adequate, and varied. '■-■ No man ever lost money by judicious advertising. .'/.,•..'