Page 2 Advertisements Column 4

Mount Ida Chronicle, Volume VI, Issue 336, 13 August 1875, Page 2

_... deems to have become fashionable with newspaper editors and proprietors to do a little judicious " blowing " about the amount of telegraphic matter received and published by them. The Auckland Star is foremost in this line, and was ungracious enough to its own correspondent the. other day to say that it did not feel called upon to publish a message of several thousand words for which it had had to pay. Ot course nobody believed the message had been sent: the correspondent, who is one of the proprietors, knew better than that. It was that which had reference to the negociation of the four million loan, and, if published in extenso, would have occupied most of the available space for reading matter for one day in the Star. Next we have the. Southern Cross coming out with a " blow" about its telegraphic matter, stating that in last Saturday's issue there appeared close upon eight columns of telegraphic messages. These little, bits of trumpet-blowing may be all very well for a lew readers, but they do not impress the majority with any additional sense of the importance of the papers sounding their own praises. We might indulge in a similar strain and say that we have published close upcn five columns of telegraphic matter; but what is the result ? Simply that the majority of our readers say they would rather have the same space occupied with ordinary news, manufactured or gleaned on the spot; that the long telegrams are of no interest, and only display the lengths to which emulation amongst newspaper people will carry them. As for the cost it is simply ruinous, unless newspapers are to dispense with their ordinary staffs and go in simply for telegraphic budgets.—Northern Paper.