DOES ADVERTISING PAY?

Manawatu Herald, Volume L, Issue 3991, 31 August 1929, Page 4

DOES ADVERTISING PAY?

There is a lady in Wjairoa who is thoroughly convinced that it does. She had lost a piece of jewellery, which she prized highly, not so much for its intrinsic, as for its sentimental value. It was an Anzac brooch. She hunted very carefully all over the house without finding it, and concluded it must have dropped off whilst wearing it up town. So she put an advertisement in the local paper for three or four issues. (No response. Some little tune after, while her sister was tidying away an accumulation of old papers, one fell off the heap and partially slipped between the seat and the back of a heavily padded easy chair. It suddenly struck her —was this place ever searched? and upon putting her hand well down between the padding, the long lost brooch was brought to light. “Eureka!” she exclaimed. “I have found it!” iChancing to glance at the paper that had given her such a lead, she noticed it was a Wairoa Star with a copy of the advertisement in it. 'The long, long arm of coincidence some will say, but the lady is quietly convinced of the (power of the press, and that in some mystic way the paper had given hetr the hint in the only possible way.