Page 2 Advertisements Column 2

Manawatu Herald, Volume L, Issue 3941, 11 May 1929, Page 2

Curiosity is frequently expressed by smokers when told that New Zealand tobacco is toasted in the process of manufacture. “Why toasted?” they will ask. The explanation is simple. Toasting serves two purposes: (1) It helps materially to eliminate the nicotine in the leaf; (2) It develops flavour and bouquet. Imported tobaccos’contain far too much nicotine to render their habitual use safe. The New Zealand tobaccos, ou the other hand, are so purified by toasting that most of their nicotine content is destroyed. Hence it is that they may be freely indulged in without fear of consequences. As for flavour and aroma toasting brings out both in the most marked way. There arc, indeed, no purer or sweeter tobaccos, and no tobaccos less innocuous than those produced in New Zealand. They are not only superior to the imported, but also c lieaper. There are various brands, special favourites being “Riverhead Gold,” a beautiful mild aromatic; “Navy Cut No. 3,” a choice mediu|m; “Cavendish/' the sportsman’s smoke, another fine medium; and “Cut Plug No. 10,” a rich mellow full-flavoured ’baccy of rare excellence. —Advt.