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Manawatu Herald, Volume XLVIII, Issue 3661, 5 July 1927, Page 2

There is as much difference between raw tobacco and toasted tobacco as there is between a raw potato and savory chips. It is not so much the material you use as the way you adopt in preparing it. Take for instance our locally manufactured tobaccos, they are all toasted and 1 , as a result, their latent properties lvave been brought fully out. Science applied, .what else is it but common sense. You need not be an expert to understand the wonderful effect of this toasting process; flavour and aroma will tell you; so smooth and mellow, but what is equally important, consider their merits from a health point of view. The object of toasting is to eject any deleterious properties that may be contained in the leaf and to neutralise portion of the poisonous nicotine; hence toasted tobaccos may be smoked with impunity; they will not affect the heart and nerves or the eyesight. Obtainable in three grades. “Riverhoad Gold” mild and aromatic, “Navy Cut” (Bulldog) medium, arid! “Cut Plug No. 10” (Bullshoad) full flavoured. 30.