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Manawatu Herald, Volume XLVIII, Issue 3631, 28 April 1927, Page 1

You have tried toasted bread, toasted bacon, toasted cheese, and possibly toasted kidneys, and know how good they are. But have you ever smoked toasted tobaccos? The toasting process, as you know, develops flavour in the case ot all the above mentioned edibles —and it has precisely the same effect in the case of tobacco. You can easily satisfy yourself as to the truth of this assertion because our New Zealandgrown tobaccos are all toasted. That is one reason why they appeal so .strongly to smokers. Another reason is that they contain (comparatively) - but little nicotine, and may consequently be smoked .all day long without producing those unpleasant effects that frequently follow the prolonged smoking of imported tobaccos, all of them (more or less) loaded with nicotine. For a cool, sweet, and fragrant smoke try Riverhead Gold mdd, Navy Cut (Bulldog label) medium, full strength. There is no mischief or Cut Plug No. 10 (Bull’s Head) in any of these brands, and the inpidly, increasing demands for them is the most convincing proof of ■ their popularity. Caversham Mixture is the latest addition. 21