PUBLICITY BOARD.
BOOSTING DOMINION'S ATTRACTIONS. The new Publicity Board recently set up by the New Zealand Government has started out. on a progressive policy as regards its campaign to make this country - better-known abroad. At a meeting held in Wellington last Friday it was decided among other important matters dealt with, to make an immediate start with a poster campaign dealing with the unrivalled attractions ol: the Dominion both from the .standpoint of the of the tourist aud the settler. This campaign will he world wide, embracing- particularly the United Kingdom, Canada, South Africa, India, the British communities of the East generally; Australia, and the United States. The posters will represent some of the scenes for which this Dominion is justly famed, also phases of settlement and industrial life. The .Railway Advertising-branch is at present engaged preparing a series of specimen designs for submission to the Board. Regarding- tourist and other literature this will be printed in very largely increased quantities and despatched regularly through the various channels opened up for
its disposal. A circular is being issued soliciting the close co-opera-tion of the various local authorities and tourist agencies with the Board in the matter of all projected publications in order that a certain standard may be attained and adhered to.
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Manawatu Herald, Volume XLVII, Issue 2836, 20 January 1925, Page 4
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212PUBLICITY BOARD. Manawatu Herald, Volume XLVII, Issue 2836, 20 January 1925, Page 4
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