A Business Talk with Business Men. —“There is a vast difference between wishing find winning. Many a good man has failed because he had his wishbone where his backbone ought to have been.” Are you wishing for more business, but lack the winning? Advertising is a sure enough winner, but it needs backbone in the man directing it. Advertising doesn’t bring results with a jerk. The beginning is slight, but the pressure is constant, and increasing all the time. The open season for hunting business lasts all the year round, but just now the game is particularly well worth going after. The best ammunition is an anvertisement in “The Manawatu Herald.”*
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https://paperspast.natlib.govt.nz/newspapers/MH19220509.2.28.3
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Manawatu Herald, Volume XLIV, Issue 2426, 9 May 1922, Page 4
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111Page 4 Advertisements Column 3 Manawatu Herald, Volume XLIV, Issue 2426, 9 May 1922, Page 4
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