TO THE MAN WHO DOESN’T ADVERTISE.

Manawatu Herald, Volume XXXV, Issue 1142, 4 September 1913, Page 4

TO THE MAN WHO DOESN’T ADVERTISE.

“The successful business mac will convince you in a very little while that judicious advertising does pay, and pays big.”

To begin with, it is admitted that man does not live in this progressive day—that is, the man who doesn’t advertise himself —or his business—at least by his own personality. But this is directed to the business man who does not advertise his business as it should be advertised by present day advertising.

You’ll run across a man in business almost every day who tells you that he does not advertise-that it is too expensive-doesn’t pay. But that man is fooling himself. He does advertise in a personal way, and he is paying a price for the advertising he is not getting,

He’s paying for advertising. He may think he is not, and may think that his business does not need to be advertised. There isn’t any question about his business needing advertising—all business does—and if it needs advertising and does not get it, he is paying for the advertising at a greater price than so much per emerald line.

He is paying in the time he loses in turning his stock, in marketing his product, or selling his services—in the opportunities of business that are getting by—because he fails to tell his business story in a convincing way. Time was —and not many years a g 0 —when many businesses were run without telephones. But the man who runs a business to-day has his telephones, and considers them a profitable investment, or pays for them in the business that is lost.

Advertising has been developed to keep pace with present day business methods—with present day distribution.

Before the advent of the steamship, the railroad, the trolley, and the automobile to annihilate time and distance, almost everybody knew the man in business—that is, all of those who were his possible customers—who- did not advertise. But with the advent of all modern, necessary conveniences—including advertlsiug—making it as easy to trade; one place as to gef any one of many different products in the same line, to secure the services of one man the same as another—distance making no' particular difference—-

the world made a long step forward.

And advertising has come to be the principal factor iu this new state of business —as the compelling factor of business. The successful business man will convince you in a very little while that judicious advertising does pay, and pays big. The man who advertises helps his business in two ways: He is taking advantage of the possibilities of more business, and he is living up to the possibilities of better business.

Always and forever he is going forward—he is setting a new pace each day, week, month, and year, and using every ounce of his ability to live up to it. Advertising makes him see his business problems with a clearer vision, and he goes at them with a greater energy and enthusiasm. And after bis day’s work he goes to the quiet of his home for an evening of entertainment without the worry of where business is coming from for the next week, or month,ol year. Advertising gives him laith and confidence in himself and his business, because it gives the public faith and confidence in him and bis business.