' THE £IOO CAR.”
Large numbers of people have been waiting for the “,£IOO motor car” Evidently the wait is not going to be in vain, for a cyclecar has been evolved that will fill the need. Most people when buying a car of any sort think chiefly of the question of “ upkeep.” How many miles to the gallon will the car go? How many miles to the gallon of lubricating oil ? What will be the tyre consumption ? All these points are of extreme importance to the man who has to observe economy in his motoring. The fact that the cycle-car can be run so cheaply—many, indeed, only cost a fraction over id per mile —is a point in its favour, which will have a farreaching result. This quality, together with a low initial cost, comfort and speed, ease and storage, and general handiness, will obtain an increasing maiket for the cycle-car. Says one writer: “This cycle-car and its rivals are destined to work the same revolution among poor people as that wrought of late by expensive motors in the lives of the rich. For hundreds and thousands of people the new cyclecars mean a new life of adventure and pleasure.” The fact that there are new designs of cyclecars coming out every week, and that there ate already some seventy firms engaged in the manufacture of cycle-cars of all types, shows what keen competition exists. Some thirty-five different makes have recently been seen, for example, at Olympia, and one day last mouth a procession of twenty-five cycle-cars of varied design paraded the streets of Loudon.
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https://paperspast.natlib.govt.nz/newspapers/MH19130123.2.21
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Manawatu Herald, Volume XXXV, Issue 1054, 23 January 1913, Page 4
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265'THE £100 CAR.” Manawatu Herald, Volume XXXV, Issue 1054, 23 January 1913, Page 4
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