MOVING PICTURES AND TEMPERANCE REFORM.

Manawatu Herald, Volume XXXIII, Issue 965, 11 March 1911, Page 4

MOVING PICTURES AND TEMPERANCE REFORM.

Mr John Fuller, sen., head of the well-known firm of entertainers, in the course of an interview with a pressman recently, expressed the opinion that there is no tetter factor in assisting the cause of temperance than moving picture entertainments. “In Napier and Wanganui,” said Mr Fuller, “the hotelkeepers bitterly complain of their loss of trade owing to this cause. A man now takes his wife and children to a picture show and spends a more pleasant and profitable evening than hanging over an hotel bar.” “When I was in London three years ago,” continued Mr Fuller, “I found that the publichouse business was rapidly going down. I attributed this to the cheap variety entertainments that were then coming into vogue. There the houses were huge palaces, where for the modest price of from ad to is a man could take his wife to see the greatest artists that the world could produce in the variety line. Since that time the picture show has been added to the attractions that are bound to counteract the influence of the hotel.” And, Mr Fuller stated, he believed that picture entertainments had come to stay and would increase in popularity as time went on.