" All on a Summer Day."

Manawatu Herald, 25 June 1892, Page 2

" All on a Summer Day."

In the history of advertising, if ifc is ever written, what, a fund of romance might be fovind in a' inveitigation of the facts that had been influenced by the " Wanted," "To be sold," and •• Partnership " columns of the newspapers. One summer day about fire- and- twenty, years ago a young author and .his wife were enjoying a fishing excursion on the River Dart. A friend had sen t'Jhem a copy of the AtJienaeum, containing a review, ot -the young feUsw'»/ first translation from the Indian «l&ouc^r. Turning over the pages of the'-Lon-don paper he came upon'aniidVe*tisement announcing that a leader writer was wanted for a new daily newspaper. The character of the enterprise was hinted at, and the political principles of tht gentleman whose services were required were clearly defined. "lTh«t , is .the very position I should like," said the young fellow to his wife ; "the idea is new, the cheap press is a splendid experiment, the object one with

which I heartily sympathise. I think I will answer that advertisement." He did so, and was engaged. His name was Edwin Arnold j the paper was the Daily Telegraph. — PeopU.