Advertising.

Manawatu Herald, Volume III, Issue III, 26 January 1892, Page 3

Advertising.

.+ A firm that manufactures a condiment of world-wide, fame had been in the habit of advertising to the extent of about £5000 a year through one of the most eminent advertising agencies in London. They thought they could dispense with advertising, seeing that their speciality was on every table. Accordingly all orders and contracts, were stopped. Sales began to fall off, and the decrease continued until the firm went back to then? agents and announced that they intended to advertise agam. But the decline had become k so serious that, in order to recover lost ground, they had now to spend £10,000 a year where formerly tl-ey spent £5000. It is well known that wholesale houses reduce their orders when they find that the article they have been dealing in is no longer advertised. They do this to save themselves from future loss, because their experience teaches them that the public demand declines as adverflkdsing declines — London corresponBirmingham Gazette.