Page 13 Advertisements Column 1

Lyttelton Times, Volume CXVII, Issue 17281, 23 September 1916, Page 13

Tnree Million Auto Tires made —- y GOODRICH, in year 1915 i TUDY the Price-List'i procurable lrom all Garages. j Compare with the List-Prices of other Tires made tn LESSER Volume. Observe that competing Prices are higher in almost the exact proportion that VOLUME of production is smaller. This, when Quality approaches the Goodrich Standard. Cut our 1915 Tire Output (of 3,000,000 Auto and Truck Tires) to One-third, and it would still far exceed'the Average of all competing Makes or Brands. But, that huge reduction in Volume MIGHT result in every Tire we made costing you One-third MORE than present prices. „ T . W __ _. . iU . ~ ~ . They woujd not.—and could not,—be BETTER Tires, at this necessarily higher-cost to Us, and higher-price to You. . . . Because,—Goodrich Tires are not made up to a price, —nor down to a price. 77E first of all make the BEST Fabric Tires that our. 47-year Experience if 'in Rubber-Working,—our huge Purchasing-Power, and the most » Advanced Equipment, renders possible. Then we let Cost fall where it will, To that Cost we add a moderate, and fair, Profit for Ourselves and for our Dealers. Then we let VOLUMExi&e —as it will. „„„„,„ 3 ." . . The wor* Tires we Ma&J, the LESS each Tire COSTS us to produce,— and the less it costs YOU to buy them. The more Tires we Sell, the less profit, per The, WE NEED, for dividends. The more Tires we make, the better we KNOW HOW to make them,—the more we have at Stake on Quality,—and Satisfaction to Consumers. And,—because of all this, — -,,--., , ~ . -r-the BEST Fabric Tires that Skill,—Experience,—Good-Faith, and Maximum Volume, can build,—are now available to YOU at VERY MODERATE Fair-List Prices. • ' Whv pav more for ANY Fabric Tire ? • • ■ THE B. F. GOODRICH COY., Akron, 0. NOTlUfc.. —Tiiese lues are us perieci as i-aunc lilts can r>c u«iue. But, should any dissatisfaction whatever arise, with any Goodrich Tire, its Owner is invited, j and REQUESTED," to take the matter up promptly with the distributors. j He will find that Fair, Square, and LIBERAL treatment will always be extended, on ?11 proper n ,4W m r n " e F. -W. PJDOEOV & COY LTD., Chriitehurch. New Zealand Distributors: L W. Pidgcon & Coy. LTD. I 56 High Street, Auckland 18 Panama St r j, 'ellington 226 Tuam Street, chrlsicharch 21 Bath Street, Dunedin

Worn by The Uniti Empire Bad Symbolises the spirit of the nation in a most artistic manner >:< SS S SOD 3 m s C& W ■ % fiTAVB SSS SM isis& With the British Bull Dog on the good old Union Jack, •urmounted by a Crown, and surrounded by the Emblems of the Overseas Dominions. Artistically finished in enamelled colours, this badge expresses your sentiment—to see it is to wear it. Limited The Leading Jewellers 744 Colombo Street, CHRISTCHURCH. W. H. PRICE & SftS, LTD. MOTOR & MARINE ENGINEERS k GEAR CUTTERS In Chroma end Nickel .Steels. Fibre, Bronze. Etc GENERAL BRASS FOUNDERS ENGINEERS' AND PLUMBERS' ( SUPPLIERS. I 14-88 MANCHESTER STREET Telephone 668. J