Page 3 Advertisements Column 6

Lyttelton Times, Volume CXVII, Issue 17279, 21 September 1916, Page 3

Real Advertising r Newspaper advertising is'the royal Highway to Wealth. It is the Vital PRINCIPLE which makes for success in any business anywhere. Wherever you find a GREAT BUSINESS leading in its particular field, you will find that its success has invariably been achieved by Scientific, Purposeful Advertising. Ask any successful business man for the basic reason of his position, and by what medium he achieved it. He will tell you that it was by becoming KNOWN to everybody, or in other words, PUBLICITY by means of the newspaper with the largest circulation. Both these factors Ne offered you in the .... “ LYTTELTON TIMES,” “ STAB,” and * “CANTERBURY TIMES’* Special Motor Car Price Offer Closes on 30 th September, 1916. COICI STANDARD EQUIPMENT £315 LARGE SHIPMENT JUST ARRIVED OF SPECIAL COLONIAL MODEL Weight 21601b5. c , Full Floating Axle Full Floating Axle (Semi-Floating discarded 3 years ago). Large Size Tyres 31x4. SELF STARTER and LIGHTING SYSTEM COMPLETE. PETROL CONSUMPTION VERY LOW. (One client recently writes: “ Have obtained on a long run, varied conditions, 30 miles to gallon. ') Inspcct-Test the Cantilever Springs you will realise that this OVERLAND offers £SO belter ✓alue than anything else on the maiket. Painted as desired at a small additional cost. BOOK YOUR ORDER BEFORE THE 30th INST. SECURE THE GREATEST BARGAIN OFFERED. Out of every five cars sold in America last year one was an OVERLAND. WHY,! VALUE! pq-ar Standard rqic Equipment Sole Distributors: N.Z. Farmers Co-op. Assn. of Canterbury, Ltd. Selling Agents: Kibblewhite & Vaughan, Christchurch and Ashburton. H. Dix, Rangiora. Motor Sales, Kaikoura.