Sow "The Seeds" of "Success"

Levin Daily Chronicle, 23 June 1917, Page 3

Sow "The Seeds" of "Success"

At the recent Winter Show held at Palmerston Wirtli tlie firm tof F. OOOPEIi, LTD., of Wellington, Blen-1 heim, Cliristchurch, etc., had a magnificent display of the produce of "The Seeds of Success"-—Cooper's Seeds. A feature of the display was the wonderfully fine assortment of practically all the principal vegetables; also turnips, swedes, mangels and other farm crops. Included in the display there were some especially fine samples of Cooper's Giant Yellow Champion Carrot, Matchless White Carrot and Improved Long Red Mangel. Cooper's Mangel seeds last season, in the trials made by the Agricultural Department, at McnmaJiaki, had the distinction of .showing the highest yield per acre. Those trials included seeds sent from .the principal seed firms in the world. —English, Continental and Colonial. The full report is given in the Journal of Agriculture of 21st August, 1916. The crop from Cooper's specially selected iseecl yielded 71 tons per acre; the oth.'r competitors' mangels cropped from 31 tons per acre upwards. This firm is the largest grower and handler of peas, vegetable seeds, and also mangels, turnips, carrots, swedes, rape and general seeds in the southern hemisphere. The extent of the business may bo gauged by the fact that the firm requires to sow each season in New Zealand over 3000 acres of land exclusively for seed purposes. The quantities of Cooper's Seeds sold each season are sufficient to sow over a quarter of a million acres of land, and these quantities are increasing steadily each season. One of the mottoes of the firm is "Once a buyer, always a buyer." The officials of the Department of Agriculture are doing good work in drawing attention to tilie necessity of farmers producing tho utmost from their land, iand in this connection that it is essential to sow only the best seeds of selected strains: that is "quality" seeds, as distinct from so-called "cheap" seeds. Cooper's seeds are grown from pedigree stocks selected by years of patient work. Every field is inspected by themselves. Many of their special strains have been selected from a single plant which has proved by actual test to be of hardier constitution and superior in crop to the usual strains. Their seeds are thoroughly re-dressed and cleaned by special machinery. All Cooper's Seeds are tested for germination l>y the N.Z.. Department of Agriculture, and also by their own independent tests; and nothing is allowed to 'go out until these tests have proved satisfactory. Cooper's Seeds are stocked Iby the principal merchants in all parts of New Zealand, both in packets and in bulk, 'but it is necessary to 'be sure that you really get Cooper's Seeds— "The Seeds of Success." G4