ADVERTISING PAYS!

Kaipara and Waitemata Echo, 21 April 1921, Page 2

ADVERTISING PAYS!

*' A London newspaper recentlyreceived £2000 for a single advertirement of a sale from a leading firm of London mer- . chants," says a late American journal. "It is claimed to be a world's record. The advertise- : ment filled four pages, and the rate was £500 a page. The statement is made that the same firm* and its associated companies & spant in the same newspaper over it 200,000 dollars (£53,000) during 1 1920. Tins item is-worth noticing because it is symptomatic. There r" is an c .iv.bre.-k rl big advertising ' ' in every P a; to:; tVc v.:Hd. Most persons are v...» • •„• j-.e impression that the disposi-tinn of merchants to fill pages of a* wpaper space is a new kind of American exaggeraton. As a matter of fact, the world has new awakening to the tremendous need of publicitp, and business leaders everywhere are realising that they must get in the game or get out of business. It isn't American only ; it is world-wide, but it surely is funny to find John Bull trying, to lead the procession. When it comes to going- after business the old fellow is not so slow, and just now he is sprinting to beat the band."